DiscoverWhat WorksEP 418: [Dispatch] Going beyond the "greedy corporation" critique
EP 418: [Dispatch] Going beyond the "greedy corporation" critique

EP 418: [Dispatch] Going beyond the "greedy corporation" critique

Update: 2023-04-04
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This Earth Month... buy more stuff?!

We're about to be bombarded with messaging about corporate climate initiatives. We'll have the chance to buy merch to "support" the planet. And we'll be incentivized to spend more so that a small portion can be donated to organizations fighting climate change.

As you might expect, it's all marketing. Earth Month and Earth Day seem to have become another excuse for a sale.

But we miss a key issue in our fight for change if we stop at the "greedy corporation" critique. In this short dispatch, I compare Panasonic's #CreateTodayEnrichTomorrow campaign to Parks Project's mission to do good, and I advocate for a systems-level critique that can penetrate do-good messaging to get to the heart of the problem.

Footnotes:



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EP 418: [Dispatch] Going beyond the "greedy corporation" critique

EP 418: [Dispatch] Going beyond the "greedy corporation" critique

Tara McMullin